THOMAS RASINEN • trasinen@gmail.com • 502.509.4548
CAREER OBJECTIVE
A Marketing / Recruiting role that will utilize my strong communication skills, motivation and experience working comfortably at multiple organizational levels with high energy and positivity.
WORK EXPERIENCE
Sales / Factory Representative | Champion Windows, Home Improvement Co. 2011 - 2012
• Self-generated advertising and marketing campaigns for lead generation including: telemarketing existing customer base, door-to-door canvassing and Facebook
• On-sight design specialist coordinating jobs from start to completion
• Sales room and in-home sales of custom windows, doors, patio rooms and siding
Marketing Coordinator | Motorize Your Bike, Premium Bike Motor Kits 2009-2011
• Managed a small marketing team with a presence in Louisville, Nashville and Detroit
• Marketing strategy using AdWords tools, Twitter trends and Facebook Insights/Analytics
Campaign Manager | Clix Marketing, Search Marketing Advertising Agency 2008–2009
• Google and Yahoo certified for PPC; experienced with AdWords Interface, Analytics, Excel
• Market research, analysis and segmentation targeting each stage of the buying cycle
• Edited content, keywords, landing pages and tested creative to optimize click through, quality score and conversion rates which drove incremental sales
• Communicated daily with clients plus teams at Google, Yahoo and Facebook
• Created pay per click campaigns for major clients across multiple industries
• Migrated campaigns within ROI goals to other search engines with A/B & multivariate testing
Senior Recruiter | Credential Essentials, Executive Recruiting 2006–2008
• Full-cycle recruiter for: Robert Bosch, Toyotetsu, Aluma-Kraft, and Electro Cycle
• Sourced potential qualified candidates, interviewed, prepared candidates; contract negotiation
• Market research and analysis of potential clients to generate new job orders
• Business-to-business sales, marketing and partnered with HR and hiring managers, tracking progress of qualified candidates through the hiring process and extended offers
Marketing Coordinator | e-Controller of Kentucky, Payroll Services plus Support 2004–2005
• Business-to-business sales, marketing campaigns, market research and brand identity
• Spearheaded local marketing program for referrals eliminating 20% of costs and developed new procedures for acquiring clients through community involvement and personal selling
• Established premium link exchanges for profitable affiliate relationships and SEO
• Content creation and creative for marketing collateral, websites, meta data and SEM: AdWords
EDUCATION AWARDS
BS, Marketing | Murray State University, KY College of Business & Public Affairs 2005
Awards | Outstanding Marketing Student Award, American Marketing Association, (AMA) 2/25/05
Global Experience | Semester abroad in Germany as a working student
Certifications | Google AdWords, Yahoo Search Marketing Ambassador
trasinen@gmail.com • 3175 S. 2nd St. #302 • Louisville, KY 40208 • 502.509.4548
